Is Snapchat Worth It For Local Marketing?

Is Snapchat Worth It For Local Marketing? When we pass by one another, talk to each other or just live our lives, moments fade into distant memories. Nothing lasts forever, and that is the sentiment echoed on Snapchat. The concept is simple: Look now or miss out entirely. Its seduction is evident in the data: […]

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Ways Machine Learning Can Boost Your Marketing

Ways Machine Learning Can Boost Your Marketing Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near-mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the […]

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Ripple invests 25 million worth of its own cryptocurrency into a blockchain-focused fund

Ripple invests $25 million worth of its own cryptocurrency into a blockchain-focused fund Blockchain Capital is a venture capital firm dedicated to blockchain technology. Ripple said the investment would allow it to develop inroads with entrepreneurs and other firms in the blockchain space. Ripple has struck several partnerships with banks and other financial firms, with […]

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Yes These Chickens Are on the Blockchain

Yes, These Chickens Are on the Blockchain Can the technology improve food safety? Did the chicken you just bought at the supermarket have a nice life, roam free, and eat healthy grains? If you’re the kind of person who cares, Carrefour SA, the big France-based grocery chain, has the bird for you. Every chicken it […]

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Digital Marketing Trends that are Dominating 2018

 Digital Marketing Trends that are Dominating 2018 The digital marketing world continues to mature. An explosion of technology over the last two decades; from the creation of a connected digital world with desktop access to a mobile-heavy, device-responsive, persona-driven, data-collecting ecommerce behemoth, has produced both a marketer’s dream and nightmare. And now that technology and […]

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