Author: Thomas_Prendergast

What Everlane gets right about marketing to women

What Everlane gets right about marketing to women Everlane says it underwear has been in high demand: The company had a wait list of 30,000 even before last week’s launch. (Courtesy of Everlane)“No frills. No bows. No bulls***,” says Everlane’s newest marketing campaign for its line of cotton panties, bras and women’s bodysuits. “Underwear should be […]

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Can agile work for marketing?

Can agile work for marketing? Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals […]

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General Manager of BIS Wants To Prevent Crypto From Joining Main Financial System’More

General Manager of BIS Wants To Prevent Crypto From Joining ‘Main Financial System’ Augustín Carstens, the general manager of the Bank for International Settlements (BIS), called Bitcoin a “combination of a bubble, a Ponzi scheme and an environmental disaster”  and asked central banks to more closely regulate cryptocurrencies during a speech at Goethe University on […]

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Bitcoin’s 2 Month Low – Sign of the Time

Bitcoin's 2 Month Low – Sign of the Time 2018 has been particularly cumbersome for the cryptocurrency markets, as Bitcoin and its altcoin brethren have endured a bashing. The preeminent cryptocurrency has hit a two month low sitting around $8,800 according to Coinmarketcap data at the time of writing. There are a plethora of reasons […]

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Where Will Bitcoin Ethereum Ripple And Other Cryptocurrencies Be Twenty Years From Now?

Where Will Bitcoin, Ethereum, Ripple, And Other Cryptocurrencies Be Twenty Years From Now? Bitcoin, Ethereum, Ripple, Litecoin and other cryptocurrencies have been on a roller coaster lately. Sharp upturns have been followed by sharp downturns, with each upturn and downturn lasting only a few weeks or a few days. Thus far, the cryptocurrency roller coaster […]

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