Smart marketing still hinges on humanity not technology

Smart marketing still hinges on humanity, not technology As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left […]

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What Everlane gets right about marketing to women

What Everlane gets right about marketing to women Everlane says it underwear has been in high demand: The company had a wait list of 30,000 even before last week’s launch. (Courtesy of Everlane)“No frills. No bows. No bulls***,” says Everlane’s newest marketing campaign for its line of cotton panties, bras and women’s bodysuits. “Underwear should be […]

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Can agile work for marketing?

Can agile work for marketing? Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals […]

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General Manager of BIS Wants To Prevent Crypto From Joining Main Financial System’More

General Manager of BIS Wants To Prevent Crypto From Joining ‘Main Financial System’ Augustín Carstens, the general manager of the Bank for International Settlements (BIS), called Bitcoin a “combination of a bubble, a Ponzi scheme and an environmental disaster”  and asked central banks to more closely regulate cryptocurrencies during a speech at Goethe University on […]

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